We are a group of businessmen, scientists, doctors, educators, investors, and engineers. We joined together in order to create a cost effective and modern solution to water softening using state of art electronics and computerized solutions. The result was the Soo-Soft® unit, which physically works to change the calcium chemistry of the water through electromagnetic means.

Our engineers have over 200 years of combined electrical experience in digital and analog electronics as well as complex experience in other related fields.

We have studied carefully the evolution of magnetic water treatment as it has evolved over the last 100 years and have come together to create a group of products that fulfills the needs of residential, commercial, and industrial customers with reliable results and pricing that is affordable to everyone.

Magnetic water treatment has had a rocky beginning, from a science that until recently didn't understand how it worked, to fast-buck hucksters that have created units with minimal effects and inconsistent results. Many are the equivalent of a few magnets and a roll of tape to install them.

Using the latest in digital and analog technology, we have gone to great length to develop that a product that works consistently in every application with 10 to 50 times the power of other units on market. It works. Water with over 500 parts per million total dissolved solids can be consistently softened to a silky texture.

As the original research on magnetic water treatment was accomplished with permanent magnets, we have conducted studies of these units. As reported in a study done by Drexel University, permanent magnets work optimally only at a f low rate of 2.7 meters per second. This makes them impractical and inconsistent for most applications. Water flows at different rates according to the demand created by the user, which is not the same at all times. Also, permanent magnets have been found to clog pipes over time with impurities that are in the water and being held in position by the magnet.

How It Works At-A-Glance

The Soo-Soft® unit creates the effect of having hundreds of magnets over a long distance on the pipe. This can only be accomplished with a digital computer.

As the Soo-Soft® unit operates without the use of salt or chemicals. It is not only beneficial to trees, plants, and animals but to humans as well. Our objective has been to create a water softener that is oriented toward the needs of human beings and their health as well as toward the industrial profits.

Integrity and quality are the values of our American manufacturing process and for these reasons the Soo-Soft® unit has a 6-month money-back guaranty and a 5-year warranty, one of the longest in the industry.

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